I've slathered myself with a number of lotions and oils that can be found in most grocery or maternity stores. Some stretch-mark remedies worked for my skin, while others didn't. For example, I've tried cocoa butter lotion (which made me break out in rashes) and Cetaphil cream (which was perfect for sensitive skin like mine, but only kept the skin-stretching itchiness at bay during my tummy's smaller days - aka. during the first and second trimester).
As I entered my third trimester, I realized I needed to step up my quest for the perfect strech-mark remedy. After all, my baby is growing by leaps and bounds and so is my belly. In an effort to find some heavy-duty hydration for my sensitive skin, I visited various shops in Singapore. However, I couldn't find anything effective, yet affordable. Then, I remembered my neighbor Amanda mentioned a few months ago that her and her mom used olive oil during their pregnancies - a simple family staple that worked to keep those ugly lines from popping up on their skin.
P.S. I certainly hope you weren't expecting a picture of my bare belly! A bottle of olive oil will have to do! :)